Videos are everywhere. The average adult currently spends about 6 hours a day watching videos, whether on YouTube, social media, or streaming services. With so much time being spent watching video content, marketers have turned to videos for advertising – and it’s working. Video ads are no longer just the commercials seen on TV, now they’ve taken on a new form and invaded instagram, YouTube, Facebook, Linkedin, and virtually every social media service you can think of. If you’re a business owner or service provider in 2022, you need a video, and here are four reasons why:
• Viewers retain 95% of a message when they watch it in a video, as opposed to 10% of a message that they have read. Keep your service or product unforgettable with a snappy video that leaves an impression on your potential customer!
• Video marketing has been shown to boost leads by up to 66% annually. Creating engaging videos that appeal specifically to your potential clients/customers is a great way to improve your lead generation. However, these videos can’t just be more noise – they need to show the customer what your service or product can do for them. Remember, these videos are about what’s in it for the customers, videos attempting to just make a hard sale are not going to be effective.
• Simply having a video on your website alone nearly doubles your conversion rate from your website annually. Videos not only look extremely professional and give your website an edge over others without videos, they also humanize your business. Video allows potential customers to put faces to the names and see your location or products up close before they ever meet you in person.
• Your business is 53 times more likely to show up first in a google search if you have a video embedded in your website. Google owns YouTube, which means uploading a video to YouTube and then embedding it into your site will actually improve your SEO and drive your website higher in the search results, as google prioritizes websites with an embedded video over those without. Having a video in your website also increases the amount of time users will spend on your website, which is another bonus for your SEO ranking.
We hope these tips were helpful. Be sure to book a free consultation call with us if you’d like to learn more!